Roger Federer Net Worth

Billionaire Status Cemented by Savvy Investments in 2025

Roger Federer, the Swiss tennis maestro, has achieved extraordinary financial success, with his net worth estimated at an astonishing $1.3 billion as of July 2025. This makes him one of the few elite athletes globally to reach billionaire status. While his illustrious 24-year tennis career yielded over $130.6 million in prize money, this accounts for only about 10% of his total wealth. The vast majority of his fortune stems from incredibly lucrative off-court endorsement deals and, more significantly, a pivotal investment in the Swiss sportswear company On. Federer’s transition from a dominant force on the court to a financial powerhouse highlights his exceptional business acumen and strategic long-term planning, particularly in the later stages of his career. His reputation as a global icon with a clean, scandal-free image has made him an exceptionally marketable and reliable figure for top brands worldwide.

Equity Stake in On and Endorsement Empire

A major catalyst for Roger Federer’s billionaire status is his visionary investment in On, the Swiss running shoe company. In 2019, Federer acquired an estimated 3% stake in On, a decision that proved to be a masterstroke as the company’s valuation soared to around $17 billion. His stake alone is now reportedly worth approximately $500 million, accounting for nearly 40% of his total net worth, a testament to his preference for equity over traditional sponsorship fees. Beyond this groundbreaking investment, Federer maintains an impressive portfolio of long-term endorsement deals that have collectively brought in hundreds of millions of dollars. Key partnerships include Rolex, reportedly paying him about $8 million annually, Mercedes-Benz, Lindt, and a massive 10-year, $300 million deal with Uniqlo signed in 2018. He also continues lucrative agreements with Wilson, Barilla, and UBS. Federer’s financial philosophy prioritizes enduring partnerships that align with his values, ensuring his wealth continues to grow even in retirement.