Post-Retirement Ventures Propel Serena Williams’ Wealth
Serena Williams, one of the greatest athletes of all time, continues to build a formidable financial empire beyond her illustrious tennis career. As of 2025, her net worth is estimated to be between $300 million and $350 million, a figure that continues to grow through shrewd investments and active entrepreneurial pursuits. Since her retirement from professional tennis in late 2022, Williams has masterfully transitioned into the business world, leveraging her global fame, influence, and personal wealth to forge a significant legacy in various industries. Her success demonstrates that an athlete’s earning potential can extend well beyond their playing days, transforming her from a sports icon into a powerful business mogul. This substantial net worth reflects not only her unprecedented success on the court, including 23 Grand Slam singles titles, but also her strategic vision for wealth creation and social impact.
Serena Ventures and Impact Investments
A cornerstone of Serena Williams’s post-tennis financial success is Serena Ventures, her venture capital firm founded in 2017. The firm strategically invests in early-stage companies, with a particular focus on those led by women and minorities, underscoring Williams’s commitment to diversity, equity, and inclusion. Serena Ventures has successfully raised $111 million for its inaugural fund and holds a diverse portfolio of over 60 companies across various sectors, including health and wellness, technology, and sustainable fashion. Notable investments include MasterClass, Partake Foods, and even Rihanna’s Fenty Beauty.
In June 2025, Williams further expanded her impact investment strategy by unveiling a new $12 million initiative from Serena Ventures at Cannes Lions. This program is specifically designed to support entrepreneurs focused on global health and hygiene solutions, aiming to reach five million people with lifesaving innovations by 2030 through backing up to 200 startups, with a strong emphasis on empowering women entrepreneurs. Beyond Serena Ventures, her other ventures include her “S by Serena” fashion line and Serena Williams Jewelry collection, along with ongoing lucrative endorsement deals with long-term partners like Nike, Gatorade, and Wilson Sporting Goods, which continue to contribute significantly to her impressive net worth.
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