Anna Kournikova, the former Russian tennis star, has an estimated net worth of $60 million in 2025. While she never won a singles title on the WTA Tour, her fame and global appeal made her one of the highest-paid female athletes in the world during her career. Kournikova, who retired from tennis in 2003 due to a back injury, was a marketing magnet, and her endorsements with brands like Adidas, Yonex, and Omega earned her tens of millions of dollars. Her global appeal and crossover success into popular culture made her a pioneer in the world of athlete branding.
Since her retirement from tennis, Kournikova has maintained a low profile, but she has been involved in a number of business ventures and endorsements. She has also made a number of public appearances and has been involved in a number of philanthropic efforts. Kournikova is in a long-term relationship with singer Enrique Iglesias, and the couple has three children together. Her ability to build a successful career and a massive net worth without winning a major singles title is a testament to her global star power and her ability to build a powerful brand.
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