Conor McGregor, the two-division UFC champion and one of the most famous athletes in the world, has an estimated net worth of $200 million in 2025. While his earnings from his fights have been a significant part of his income, his business ventures are the primary driver of his massive fortune. In 2021, McGregor sold the majority stake in his whiskey brand, Proper Twelve, to Proximo Spirits for a reported $600 million. The deal, which made him a multi-millionaire, was a major win for the Irish fighter and a testament to his business acumen.
In addition to his whiskey brand, McGregor has a number of other successful business ventures, including The Black Forge Inn, a popular pub in Dublin, and August McGregor, a fashion line he co-founded with designer David August. He also has a number of lucrative endorsement deals with brands like Reebok, Monster Energy, and Burger King. McGregor’s ability to turn his on-field persona into a global brand has made him a true financial powerhouse. He is a master of marketing and promotion, and his unique ability to generate headlines has made him a highly sought-after brand ambassador.
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