Joe Cool’s Venture Capital Plays Joe Montana, the legendary San Francisco 49ers quarterback, has an estimated net worth of $150 million as of 2025. Known as “Joe Cool” for his composure under pressure, Montana’s financial playbook is a testament to his strategic mindset, which has translated from the football field to the world of business and venture capital. While his NFL career earnings provided a solid financial foundation, his post-football business ventures have been the real engine of his wealth.
Montana is a co-founder and managing partner of the venture capital firm Liquid 2 Ventures. The firm, which he launched in 2015, invests in early-stage technology companies and startups. Under his leadership, the firm has had a number of successful investments and has raised significant capital for its funds. He has also been a founder or board member for a number of other companies, including Modern Bank and HRJ Capital, a fund of funds that managed over $900 million. His reputation and network from his time in football have given him a unique advantage in the investment world, allowing him to connect with entrepreneurs and other investors. Montana’s business career is a shining example of an athlete successfully transitioning their brand into a new, high-stakes industry.
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