The Endorsement Superstar’s Fortune Anna Kournikova, the Russian tennis player who became a global sensation in the late 1990s and early 2000s, has a net worth estimated at $60 million as of 2025. Kournikova’s financial story is a unique one, as she was a marketing and endorsement superstar who made the vast majority of her money off the court. While her on-court prize money was a modest $3.5 million, her immense fame and model-like looks made her one of the most in-demand athletes in the world for endorsements.
At the peak of her fame, Kournikova had multi-million dollar deals with brands like Adidas, Yonex, and Omega. She was a media darling and appeared in numerous magazines and television commercials. Since her retirement from professional tennis, she has continued to earn money from brand ambassadorships and her enduring status as a celebrity. She has also made a number of smart real estate investments, including luxury properties with her long-time partner, singer Enrique Iglesias. Kournikova’s career is a testament to the fact that an athlete can build a massive fortune and a global brand even without winning a major championship, as long as they can capture the public’s imagination.
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